Broadcasting to Boyd County: Better Boyd Podcast Encourages Economic Growth

 

Carly Carver, Editor

The Ashland Beacon

   The leaders of Boyd County recently launched a new podcast to encourage tourism and economic growth in the county.

   Courtney Gillette, the Executive Director of the Boyd County Tourism and Convention Bureau, said the idea came to her while she was on a Zoom conference call with other tourism directors.

   “The tourism director from Murray, KY mentioned she was working on a podcast and I thought it was a really cool idea,” said Gillette. “I reached out to TJ (Morrison) and Justin (Pruitt) to see if they would be interested in doing that for our area. They are huge podcast fans so they were ready to get started on the project right away and it’s something they’ve always wanted to do!”

   The podcast is aimed to connect the community, while marketing different businesses and tourism opportunities within Boyd County. It is hosted by Gillette, TJ Morrison, who is the Director of Community and Economic Development at Boyd County Fiscal Court, and Justin Pruitt, who is the Project Manager with Boyd County Fiscal Court.

   The podcasts will feature leaders who are working to make a difference within the community and what they are working on and how others can get involved in their initiatives. It will also be a place to promote upcoming events, grand openings, etc.

   “If there is something exciting going on, we want to talk about it on the podcast,” said Gillette.

“We will also answer questions people may have about the region and we will talk about current events and things happening in our area,” said Pruitt.

Gillette said that she believes that the podcast has a lot of potential to be a successful media outlet for the community, and that it really gives a lot of opportunity.

“I think this podcast is really just the tip of the iceberg when it comes to bringing our community together through new mediums,” said Morrison. “I think it has potential to start a whole new wave of community involvement through what is coined as ‘new media’ and not just from us, but from those who are inspired to do something similar.”

“The relaxed conversation style interviews really give the guest the opportunity to take their time in expressing their passions and what they want to see happen in our community,” said Gillette. “We want this podcast to connect our community in a positive way. Whether you are a public figure, business owner, teacher, student, volunteer, it does not matter. What we care about is providing a platform for those who care about our community to raise awareness about what they’re doing and what others can do to help.”

Gillette said the goal of the podcast is simple… bring the community together.

“It’s so refreshing to actually hear people talk about their passions,” said Gillette. “I hope it inspires people to find where they can help make a difference in our community.”

“We hope for more community engagement,” said Pruitt. “We want people to care about our area and if someone is interested in getting involved with bringing our community forwarded, this is the first step. We want people to be in tune with what is going on and have the chance to contribute in their own way.”

“I feel like we are still in the early stages of podcasting,” said Morrison. “I think there are around 700,000 globally which sounds like a lot, but it’s really not. As this type of platform is still surging, we hope to ride that wave. We are all so busy in our day to day lives so it’s easy to miss an article in the paper or a Facebook post. With this medium, people can listen while they drive to work, work out, or just have it on in the background of their work day. All while staying more up to date with what’s going on in their community and who is leading in it.”

The behind the scenes of the podcast works closely with Zach Daniels Films. People can listen to the podcast through AnchorFM or any streaming service. You can also find links to the podcast or submit questions through the Facebook page, Better Boyd Podcast, said Gillette.

Pruitt said they also encourage listeners to reach out via email at This email address is being protected from spambots. You need JavaScript enabled to view it. to give suggestions for guests or topics they would like to hear about.

“My years working in local government, a complaint I always have heard is people say they are not informed about things happening, this is a chance to bridge that gap,” said Pruitt.

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