Small Business Shoutout: Pretty and Poised


Myrna Hill

The Ashland Beacon

   Being well dressed and feeling confident in what you are wearing is arguably one of the greatest feelings. In downtown Ashland, the Pretty and Poised boutique offers trendy clothing with boho flair, fun accessories, and even home décor.

   The shop is nestled on the corner of Winchester Avenue and 16th Street, a block away from Whit’s Frozen Custard, City Hall, and Broadway Square.

   With its grand opening in March of 2019, Pretty and Poised has been a frequent stop in the downtown area for women of all ages. Their variety and size-inclusive selection acts as a refreshing change from retail options in the mall. Their clothing selection ranges from more business-esque pieces to fun and free spirited.

   When you enter the doors of Pretty and Poised, you are met with bright and airy décor and an array of colorful prints and unique options that are trendy, yet classic.

   The staff is always friendly and helpful. There is new stock put out nearly every day, so there is always something different to look at when you go in.

   Pretty and Poised’s social media often highlights satisfied customers showing off their outfits and features their brand ambassadors modeling new arrivals.

   Owner Rachael Bush said she loves the downtown area and believed in the growth opportunities the area holds.

   “I had recently moved back from college and did not plan on opening a boutique until later in life.” Bush said. “I can honestly say God made it possible for me to open the store.”

   Bush said she loves being a business owner in the downtown area. “Not only is Ashland my hometown, but I get to personally serve and build relationships with people who visit the store.” Bush said. “We love seeing new and familiar faces and look forward to meeting the needs of our customers.”

   Pretty and Poised is always a favorite shop in Ashland for women. The retail space can be so competitive, but they always have pieces you don’t really see anywhere else.

   “The owner is really nice and her mom is too.” Local attorney Marie Troxler said. “They always remember me and are helpful in knowing my style so they tell me when stuff will be coming in or is in the back.”

   As a young professional it can be difficult to find clothing that is work-appropriate, yet still fun—Pretty and Poised has the perfect options. I must say, I have a pair of mustard-colored flare pants and they are to die for!

   The store also sells shoes, bags, and a variety of accessories. Candles and other home décor items are also available.

   For the holiday season, Pretty and Poised will have several holiday sales. They will be open 8 a.m.-8 p.m. on Black Friday, and 10 a.m.-5 p.m. for Shop Small Saturday. In addition, there will be great discounts, giveaways, and free gifts throughout the entire month of December.