Boyd County Tourism Kicks off New Year with Big Game Bash



Myrna Hill

The Ashland Beacon

   Although the Boyd County Tourism and Convention Bureau’s first year in operation was complicated by the impacts of COVID-19, the department is ready to start 2021 off with a bang. They will be hosting their first in-person event, the Big Game Bash, on February 7. 

   The Big Game Bash is a Super Bowl watch party and will be hosted at the Boyd County Convention Center. The big game will be available to watch on six 75-inch TVs, as well as a huge 16-foot inflatable screen. The event will be catered by Smokin J’s Rib and Brewhouse and features over $1500 in prizes. Tickets to the event are $25.

   “The Super Bowl has traditionally been a time where football fans get together to watch the game and socialize, so we thought it would be fun to bring that experience to the convention and arts center,” Executive Director Courtney Gillette said.

   Like every major event this year, football has been greatly affected by the pandemic. With spectators prohibited completely or limited capacity, players are performing to empty stadiums, relying on those watching at home to cheer them on.

   Cheering on your favorite sports team is often a way of bonding with your friends and family through gathering and cheering each other on or partaking in a bit of healthy rivalry. The Super Bowl is the ultimate example of sports fans coming together and celebrating, even if your favorite team is not playing. Eating, drinking, and often yelling at the TV is a high point in the year for sports fans across the country. This year, gatherings may be limited, but the joy sports brings to so many is still very much alive. 

   Gillette also mentioned an event like this has been in the works for a long time but gaining enough support to pull it off was always an obstacle. However, a partnership with the Boyd Arts and Convention Center allowed the department to plan the event for 2021. 

   “Anytime we can safely bring an event to bring exposure to the facility, we are open to do so,” Gillette said. “We also want to make sure we are creating opportunities to bring our local community and visitors together.”

   In-person events have been merely a pastime for nearly a year due to the COVID-19 pandemic. However, Boyd County Tourism’s first year was executed within the restrictions set forth by the Governor and CDC. 

   “It was really hard to plan events in advance because you did not know when a spike would happen that would force you to cancel,” Gillette added. “We really hope this year is different.”

   Last year, the department hosted several virtual and socially distanced events, including a livestream music series, free drive-in movies, and the BOCO Holiday Light Trail. Despite the limitations COVID-19 has brought on, Gillette said their first year of events were a huge success. 

   Tickets to the Big Game Bash can be found on the Bureau’s website, or through their social media pages. For updates and information on future events, follow the Boyd County Tourism and Convention Bureau on social media by searching @visitboco.