Family with Big Dreams and the Right Beans Brew Magic in Flatwoods
Sonya Newman
The Ashland Beacon
There’s a new aroma sweetening the air in Flatwoods, and it’s rich with the fragrance of fresh baked goods and barista-brewed signature coffees at a family-owned local business. Mother and daughter team, Jana and Cloe Peek own and operate the fast-growing Farmer’s Daughter Coffee Company, which specializes in creative pastries and signature brewed coffee in a relaxing and inviting new meeting spot at 901 Bellefonte Rd in Flatwoods.
“I’ve loved coffee from a very young age, and it’s become a hobby of mine to search for cool local coffee shops and try out different places and what they have to offer,” Cloe Peek offered, continuing, “It quickly became a dream of mine to open my own coffee shop with a personality of its own.” She has worked as a barista for two years and has a passion for learning all she can about coffee. That passion could be a family trait. The family has been formulating and blending coffee for over a decade, seeking that perfect blend from the perfect beans. Finally, they discovered that Kenya AA beans were superior in flavor, and the fresh roasting of these flavorful beans provides an exciting and rewarding experience to those who visit Farmer’s Daughter Coffee Company.
Creativity is a big part of what distinguishes the shop from other similar businesses. Mixing flavors to create new combinations that are set apart in both flavor and presentation are exemplified in the recent addition of the Teenage Mutant Ninja Turtle inspired cookies, donut hole skewers, or the Hayloft, which is a white chocolate mocha with caramel drizzle and sea salt topping, served hot, iced, or blended. This is the drink that Peek recommends to first-timers due to its broad appeal and delicious reputation.
“One thing that has surprised me about running the shop is how much of the customer experience is dictated by factors other than product quality. Every little detail matters—the cleanliness of the building, music playing and the volume level it’s set at, the attitude of the barista when taking an order. The customers notice all of it,” Peek shared.
Customers are taking notice.
“The Farmer’s Daughter creates a country, chic coffee shop setting. Definitely a small town, friendly atmosphere where you want to slow down and relax either for personal time or with family and friends,” said Flatwoods native, Camilee Gillum, “They have something for everyone— coffee lover or not.”
April McFarland remarked, “My first time there, my son and I had a coffee date! He kept telling me all about it! He knew I would love it based on their décor alone! Not to mention the delicious coffee!” She went on to share, “I had one of their specialties, which was amazing! The service was great! The staff was so friendly! I have been 4-5 times now and counting! Highly recommend trying out this adorable and affordable coffee shop!”
Peek’s response to customer feedback is one of gratitude, “It truly warms my heart to see people as excited as we are about our little coffee shop.” She is quick to give credit for the growing popularity of the business to those working there. “At the end of the day, our baristas are the heart and soul of the operation,” she mentioned, “We really are proud of our baristas and how well they have picked up on the job in just a month of working for us.”
Peek also pours appreciation for their church family who’ve massively supported them including brothers and sisters from all across the country ordering merchandise to local congregation members showing up to wear costumes and hold signs. “It’s been humbling to see how many people truly want to see our dream succeed,” she concluded.
Peek’s biggest goal is to provide a welcoming space for all of Flatwoods to enjoy, regardless of how they enjoy it. Sit a while with friends, take it to go, or even through the drive-thru. So far, it’s working, as the feedback for the shop, whose motto is ‘Seek peace, be kind, and stay groovy’ is improving daily. “I feel that we have done a great job at curating a positive and welcoming environment that anyone can enjoy,” Peek concluded.
You can find out more about Farmer’s Daughter Coffee Company through their Facebook page or walk in and check it out in person at 901 Bellefonte Rd in Flatwoods.
