The Diamond Whisperer:
Jacqueline Slone’s Talent Shines Bright Throughout the Tri-State
Sasha Bush
The Ashland Beacon
Nestled within Russell’s ever-growing business district lies a true diamond in the rough. West End Jeweler has quickly gained a reputation for offering more than just fine jewelry; it provides a unique experience. Jackie Slone, who is the owner/jeweler, has a God-given talent for working with diamonds. Slone’s one-of-a-kind jewelry designs are known for being both enthralling and elegant.
This unique jewelry store specializes in creating breathtakingly elegant engagement rings and other custom pieces that are highly sought after by jewelry lovers and enthusiasts both near and far. “To be fortunate enough to own a Jacqueline Slone custom piece is like being blessed by the jewelry gods themselves,” shared one local reader.
“As crazy as it may sound, I feel like when designing any engagement ring you have to basically let the diamond speak to you and your clients. You have to really take the time to get to know the client and take into consideration what they do for a living, how they use their hands on a daily basis, and even what type of clothes they like to wear,” shared Slone. She believes that one must take into consideration all of these things to create that perfect piece of jewelry that not only complements her client’s lifestyle but meets their expectations for the specific piece. It is because of this mindset and drive that Slone is often referred to as, “The Diamond Whisperer.”
Slone got her start from humble beginnings over the years as she worked for various big-box retailers. “I’ve been in the (jewelry) industry for around 20 years. I started out working for your big-box retailers and worked a lot of your typical mall hours. As my children got older, it became more important for me to have a job that offered more flexibility with hours. Working retail hours was just not feasible for me to be raising four kids who were in school. It was then that I went to work for an independent jewelry store and began working with a few jewelry wholesalers,” shared Slone.
Around the time that the pandemic hit, one of the retailers Slone worked for said to her, “You need to open your own store!” At the time, Slone admitted that she just didn’t have the money needed to start such a venture and that is when that same wholesaler looked Slone in the eyes and said, “Well… you do now... go make it work!” Slone was left speechless as she was just given $5,000 to put toward her own store. “I was so shocked and thinking now how do I go about turning $5,000 into a jewelry business?”
Slone decided the best course of action was to begin by taking on a few custom orders. Little did she know that those first custom orders were the start of something monumental. Slone explained, “I started taking requests for engagement rings by appointment only and was working out of a small office that was located at the Edge Business Center. As the community found out what I was doing, the need for one of my custom designs grew. I never saw myself as someone who would own a full-service jewelry store. To be quite honest, owning a full-service jewelry store was never something that I wanted to do… it just kind of happened, and now I can’t imagine myself doing anything else!”
As word-of-mouth spread throughout the community about Slone and her unique custom designs, West End Jeweler became the talk of the town for its exquisite collection of custom engagement rings, necklaces and more. Slone truly knows how to capture the hearts of couples seeking uniquely crafted symbols of love. With Valentine’s Day quickly approaching, you won’t find a better place to shop for the ones you love.
In addition to offering custom designs, West End Jeweler also offers a wide variety of pieces that are readily available to take home and at all price points. West End Jeweler is not just a retailer; it's a curator of stories, crafting timeless treasures that symbolize the enduring beauty of love in the hearts of people both near and far.
West End Jeweler is located at 319 Ferry Street in Russell, Kentucky, and is open Tuesday through Friday 10 a.m. to 6 p.m., Saturday 10 a.m. to 4 p.m. and other hours/days/times are by appointment only. You can also shop online at: getengagedkentucky.com or contact the store by phone at 606.834.1414.
