New South Ashland Business Adds Flare to Area
By Pamela Hall
Ashland Beacon
The South Ashland business district has been experiencing a revitalization for the past few years. Several new businesses have opened, including the Tomcat Bourbon and Brew House, Local Mercantile, and Conquest Books to name a few. The newest business to be a part of the revitalization is SoAsh Haberdash.
SoAsh Haberdash is a boutique that carries both men’s and women’s clothing in addition to a variety of other merchandise. Candles, stationery, tote bags—you can find all of those things and much more at SoAsh Haberdash, located at 2036 29th Street.
SoAsh Haberdash opened in January with a “soft” opening. The Grand Opening and ribbon-cutting ceremony took place on April 15.
“Having the boutique had been a dream for a very long time,” said Laura Geremia, the owner of SoAsh Haberdash. “We started planning to make it a reality back in August. We just decided to go for it and do it.”
Laura and her husband, David Reaves, wanted to find a niche that Ashland had a need for. The result is a boutique that specializes in young contemporary clothing styles for both men and women. They felt that a men’s line was necessary to carry since men’s clothes in that style are harder to find.
The boutique has clothing that ranges from casual to dressy. You can find men’s casual t-shirts as well as casual dress button downs. In the women’s department, you will find designer sweats as well as dressier skirts and blouses. Maybe even some with sequins!
“We have good things to choose from if someone is going to a special event such as a concert,” Laura said. “We also have things like the sweats that are good for a girl’s weekend away.”
There are also items that would make great gift items, such as a plush white terrycloth robe with “Mom of the Year” written on it and matching white fuzzy slippers. There’s also a matching robe for Dad.
Laura and David also added other merchandise such as small home décor items like wall flags, and items relating to Kentucky and bourbon.
“We are expanding that particular area,” Laura explained. “We sell a lot of bourbon prints, so we have an assortment of those. We also have Kentucky-themed soaps that are very popular.”
In one corner is an area with a large overstuffed chair where shoppers might sit while deciding on their purchases.
“We just wanted to have a space where people felt at home and comfortable,” Laura said.
Local Mercantile is located right next door to SoAsh Haberdash, and although both stores are independently owned, there are adjoining doors inside that are kept open. Shoppers can go from each store through the connecting doors.
“It’s nice when you have good people surrounding you,” Laura stated, referring to the shops located around hers. “There’s room for everyone, so we try to be more community-minded instead of competitive.”
SoAsh Haberdash is open Wednesday through Saturday from 11 a.m. – 5 p.m. and Mondays from 4 – 8 p.m. The boutique is closed on Sunday and Tuesday. Check them out on Facebook or visit their website at www.soashhaberdash.com.
