Fabulous Finds

JC Mercantile Offers  Something for Everyone


Ronda Nixon

The Ashland Beacon


   Repurpose and reuse are a few of the words used by Jason and Carma Crum over and over when describing their store, JC Mercantile, just a short drive up US Route 23 North.

   The Crum’s opened JC Mercantile just a little over a year ago, after spending approximately four years learning how to import the furniture, jewelry, and coffee that Jason fell in love with it while he traveled to Brazil for work. He thought it would be something that the people in the area would love.

   Carma said, “all of the furniture is reclaimed and repurposed hardwood. The Brazilians will tear down old buildings and then make furniture out of it.”

   Hanging by the register are one-of-a-kind pieces of jewelry that are handmade in Brazil. “We could order 10 of these pieces of the same furniture or same type of necklace and they will all be different,” said Carma.

   The Brazilian coffee is a new edition. Jason met with farmers in Brazil, and soon the Crum’s were importing the beans and roast on the premise. “It is roasted and packaged on-site,” said Jason.

   The store has regulars who come into get coffee and just sit and visit. The Crum’s goal is to provide that hometown, ‘how’s your momma doing’ feeling to the area.

   The store is filled with items from not only Brazil, but unique items that are made by over 27 local artisans. These items range from walking sticks, brooms, quilts, pillow, homemade lotion, soaps, candles, floral arrangements and chalk couture items.

   Jason also does custom lighting. “It is a way to take a sentimental item and turn it into something to be used instead of being tucked away,” said Carma.

   For your holiday shopping needs, JC Mercantile offers a variety of gift baskets that can include coffee, candies, candles and jewelry.

   The Crum's already have plans for expansion. A cafe that will serve their brand of Brazilian coffee, along with Brazilian pastries will open in the Spring of 2019. Those plans also include a restaurant by late Summer of 2019.

   “We want JC Mercantile to be a place where people are able to come in and just slow down. A place for the local artisans showcase their talent and offer a one of a kind, unique experience,” said Jason.

   “Just drive up or down Rt. 23 and look for the hand-carved JC Mercantile sign. The tree came from our farm and was hand carved by Gary Bishop, a local artist from Wurtland,” said Carma.

   You can find JC Mercantile at 62 Sampson Hill in Greenup. For further information, call them at 606.939.1175.