Members Choice CU congratulates Cheryl Deborde as Credit Union Hero of the Year



   Credit Union Magazine’s 2021 Credit Union Hero of the Year is Cheryl Deborde, president/CEO of Members Choice Credit Union, Ashland. The 14th annual Credit Union Hero of the Year Award recognizes a future-focused credit union professional for exemplifying the credit union philosophy of “people helping people.”

   “We’re proud to call one of our own Credit Union Hero of the Year,” said Don Neikir, Chairman of the Board at Members Choice CU. “Cheryl Deborde’s commitment to community outreach by facilitating the Ashland Build a Bed Program, which provides beds and bedding for children living in homes without enough beds or none at all, is just one of many community-oriented initiatives she leads.”

   “Credit Union Heroes always reflect a commitment to the community beyond the doors of the credit union,” says Todd Spiczenski, CUNA chief products and services officer. “Members Choice President/CEO Cheryl Deborde is no exception, with her passion for helping people and not expecting anything in return. She’s the perfect example of what a Credit Union Hero of the Year should be.” 

   “Cheryl Deborde at Members Choice deserves to be recognized as a Credit Union Hero for her commitment to taking care of people through service and financial education,” said, Shanon McLachlan, president of Symitar®. “Leaders like Cheryl are why people choose credit unions; they appreciate the hands-on, people-first approach to banking and support for their community. The industry’s people-helping-people philosophy is not only about giving back but educating the community on how to make a real difference in their financial lives like Members Choice has.”

   Read about the contributions of Deborde by visiting